Fashion Entrepreneurship & Brand Development Design to life
Learn how to build and grow a successful fashion and clothing brand—from market research and brand strategy to product development, sourcing, costing, marketing, and sales. This practical, industry-focused course covers the key steps of starting and managing a fashion business in Bangladesh, helping you turn your fashion ideas into a structured and sustainable brand.
Course Details
Mode
Online Live Classes
Instructor
Industry Expert
Duration
Duration: 4 Weeks, Classes: 1 class/week
Duration: 2 hours/class, Total: 8 hours
Method: Lecture + Case Study + Practical Exercise + Discussion
Type
05 Participants
Course Fee
BDT 25,500
Course Content
WEEK 1-Fashion Business and Brands in Bangladesh, Market Research & Brand Positioning
Fashion Business in Bangladesh
Bangladeshi Brands and the Scope
Market Opportunity Identification
Competitor Analysis
Brand Positioning
Why Clothing Brands Fail in Bangladesh
WEEK-2 Brand Strategy, Planning, Register of your Brand, Financial Plan
Business Plans
Name your Brand
Know your right Customer
Fix your ideal products
Registration, Documentation, Trademark of your Brands
Startup budget & finance Cash Flow (6-Month Cash Flow Forecast, 12-Month Fashion Brand Financial Model)
WEEK 3- Clothing Brand Sourcing, Design & Development, Styling & Fitting, Production
Correct Fabric selection for your product
Material Sourcing policies
Correct Styling & Fitting, Sizing for your Customer
Develop Fitting Samples
Develop trims and Accessories
Clothing Production Details
Quality Control of products
Fix Final Packing of Clothing
WEEK-4 Clothing Costing, Pricing & Setting Retail Prices
Product costing Analysis
Gross Margin vs Net Profit
Retail Price Setting of Product
Product Inventory
WEEK-5 Clothing Branding, Marketing, Selling Strategies
Marketing of your Clothing
Branding of your Brand
Selling channels in Bangladesh
Common mistakes in marketing and Selling in Bangladesh
What's Included
Real-world apparel industry knowledge from experienced professionals.
Practical Case Studies Learn through real industry situations, examples, and assignments.
Professional Guidance Career-focused mentoring and guidance from industry experts.
Requirements
No prior professional experience is required. Basic knowledge of fashion, textiles, or the apparel industry will be helpful, but students and beginners who are interested in building a career in apparel merchandising are welcome.
Launch Your Career in Apparel Merchandising
Join IFM and develop practical, industry-focused knowledge to move confidently toward a successful career in Bangladesh's apparel and fashion industry.